At the beginning of October the Halloween trinkets and masks appeared in the shops; all the Christmas decorations went on sale at the same time.
A few weeks ago they started erecting the light displays in Funchal. Now that Halloween is past, they're working in earnest, and although the red carpets (I'm not kidding) won't line the streets until right before Christmas, already the streets are being covered with bulbs and tinsel. They'll keep adding lights right up to New Year's Eve, when the street display will be totally overwhelmed by the fireworks.
It only gets brighter from here!