Funchal has loads of signage surviving from the 1920s and 1930s, which I adore. The great thing about that kind of style is that when it degenerates, it turns into shabby chic rather than just plain grotty.
Avoga is a wool shop - it always reminds me of Avoca Woollen Mills in Wicklow. The connection is slim, because Avoga doesn't have a cafe or sell speciality food or shabby chic garden & household accessories. It just sells wool.
Actually, now that I think of it, Avoca doesn't sell wool.